Released on: June 26, 2008, 5:22 am

Press Release Author: Mark Alan Effinger

Industry: Software

Press Release Summary: Ad agencies can jump-start the creative process & measurably
improve results with advertising software. ThoughtOffice software provides a process
for building an ad from start to finish, plus a \"stream of consciousness\" creativity
engine; helps clarify an ad\'s direction, perfect the tone, & unmistakably identify
differentiators.

Press Release Body: Portland, OR June 26, 2008 -- Advertising software is helping
advertising agencies jump-start the creative process and visibly improve results. By
providing a linear process for building an ad from A to Z, plus a \"stream of
consciousness\" creativity engine, new and innovative programs help professionals
clarify an ad\'s direction, perfect its tone, and unmistakably identify
differentiators. One solution, ThoughtOffice eXpertAdvertiser, lets creative
directors & copywriters deliver messages that make an impression in the increasingly
noisy and crowded landscape of print and online advertising. There is an adage,
\"Fifty percent of advertising is wasted. I just don\'t know which 50 percent!\" And
expert advertisers will tell you, there are ways for creative professionals to waste
less time and effort. Programs like eXpertAdvertiser
(http://www.thoughtoffice.com/?page_id=15) build on methods that have worked for the
best of the best. It brings creativity up to Internet speed.

Advertising has driven the world\'s economy for many years. But the landscape shifts
rapidly as old techniques become overused and burnt out. But one thing that never
changes is the need for a constant supply of new ideas. Advertising professionals
always look for ways to speed the process and gain a competitive edge. Great ads are
worth their weight in gold. And technological advances provide effective new ways to
gain a competitive edge.

According to Mark Alan Effinger, CEO of ThoughtOffice.com, a leader in bringing
innovation to advertising & marketing, \"Software like eXpertAdvertiser is literally
changing the way we think - or at least the methods we use to think faster, manage
more input, and organize how it works for us. Now you can brainstorm with your
computer as if you had a complete team of experts in the room with you. Lateral
thinking, paired with automatic organization of those thoughts, is the real
breakthrough. eXpertAdvertiser works with an individual user, or with people
anywhere on the planet who have Internet access. People can collaborate on ideas
worldwide with just a mouse click.\"

eXpertAdvertiser Modules are based on principles of associative thinking, developed
over many years of use by the best advertising minds from Jerry Della Femina to
David Ogilvy. By asking questions that trigger ideas, the user explores the ad
concept layer by layer, drilling-down systematically. Then keywords within the
questions, plus answers from the user, trigger over 7,690,000 words, lyrics, rhymes,
phrases, quotes, and images to quickly expand on the idea and give it weight and
relevance. A finished Advertising Brainstorming Session can take anywhere from a few
minutes to a day, and can contain many different but very clear possible directions.

\"Brainstorming is an accepted part of the creative process in the advertising
business. It was first introduced in 1953 by a top advertising executive of the
time, Alex F. Osborn, in his book, Applied Imagination\", comments Martin Grossman,
an award-winning copywriter who\'s used brainstorming techniques for decades. \"Mind
Mapping, TRIZ and Associative Thinking are all proven ways of getting ideas out of
your head and onto the page.\" eXpertAdvertiser combines the best of these processes
to kick everything up several notches. The massive volume of resources this
application brings to the user is astonishing.

It\'s like a Ferrari next to Henry Ford\'s \"Tin Lizzy\". No comparison.

eXpertAdvertiser has become an important tool in creating and managing successful ad
campaigns for advertising agencies worldwide. It includes questions designed by some
of the most successful creative directors, copywriters, and experts in the business
of advertising.

Here is a brief list of the elements the eXpertAdvertiser: program:

* Quickstart Advertiser (a jumpstart for new users)
* Questions to answer, clarifying the general context & purpose of the ad
* How to identify the market, competition, and customer
* Getting to know the product
* Planning your strategy
* Brainstorming your message
* Assembling the elements of the ad
* Evaluating the ad - setting its objectives

For more information, visit www.ThoughtOffice.com. The company can also be reached
at info (at) thoughtoffice.com or by phone at 360-609-9272.

About ThoughtOffice Corporation:
ThoughtOffice Corporation is a Portland, Oregon area firm focused on innovation and
creativity solutions for 21st Century business. The company is founded by a one-time
Inc. 500 company executive and nine-time serial entrepreneur. Past development
projects include IdeaFisher, QuickyMart eCommerce software and ThoughtOffice, the
next generation brainstorming software. The management team and advisors are focused
on helping companies innovate faster, better and with real purpose. Call
360-609-9272 or visit www.ThoughtOffice.com for more information or to connect with
management, sales & support staff.
Press Release Distribution By PressReleasePoint(http://www.pressreleasepoint.com)

Contact:
Mark Alan Effinger
ThoughtOffice
Portland, OR
360-609-9272
dlock@richcontent.tv
http://www.ThoughtOffice.com


Web Site: http://www.ThoughtOffice.com

Contact Details: Portland, OR